02
SPOT FF
Client
Client
SPOT Film Festival by QARA Studios, Almaty
SPOT Film Festival by QARA Studios, Almaty
Type
Type
Brand Identity
Brand Identity
,
,
Visual Identity
Visual Identity
Year
Year
2026
2026
About
About
Visual identity for SPOT, a contemporary film festival in Almaty. The idea: a spotlight is not a patch of light on a surface but a volume you can step into, a tunnel that leads into a story. SPOT is the way in. That single image grew into a symbol built from zero, a glowing mint-on-evergreen palette and a Screen Portal motif, one system for both the fiction and documentary programs.
Visual identity for SPOT, a contemporary film festival in Almaty. The idea: a spotlight is not a patch of light on a surface but a volume you can step into, a tunnel that leads into a story. SPOT is the way in. That single image grew into a symbol built from zero, a glowing mint-on-evergreen palette and a Screen Portal motif, one system for both the fiction and documentary programs.
Credits
Modun Ayar
Concept & Visual Identity
SPOT in-house team
Applications
Credits
Modun Ayar
Concept & Visual Identity
SPOT in-house team
Applications
