Bloody Sabbath

A concept identity for a doom metal festival, made on the Bang Bang Education identity course. Doom lives on heavy riffs, low-tuned guitars and a slow, groovy pulse that goes back to Black Sabbath. The identity follows that sound: layouts and typography are built on chord structures, and the sign of the horns becomes the gesture at the center of the system. Every choice rests on research into the visual codes of the genre.