03
LuftBotanik
Client
Client
LuftBotanik (concept)
LuftBotanik (concept)
Type
Type
Brand Identity
Brand Identity
,
,
Concept project
Concept project
Year
Year
2026
2026
About
About
A concept identity for LuftBotanik, a plant store that sells only the species that give the most oxygen, part showroom, part botany lab. “Luft” is German for air, and the idea starts there: the system is built on the formula of oxygen, with one circle for the sky and one for the earth, and a mark formed by the molecules they make together. The ® sits low, a quiet nod to the O₂ subscript. Confident, scientific and exact.
A concept identity for LuftBotanik, a plant store that sells only the species that give the most oxygen, part showroom, part botany lab. “Luft” is German for air, and the idea starts there: the system is built on the formula of oxygen, with one circle for the sky and one for the earth, and a mark formed by the molecules they make together. The ® sits low, a quiet nod to the O₂ subscript. Confident, scientific and exact.
Credits
Andy Karter
Art Direction
Modun Ayar
Design
Credits
Andy Karter
Art Direction
Modun Ayar
Design
